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PR, Events & Strategic Communication

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PR, Events & Strategic Communication

 
  • If I was down to my last dollar, I would spend it on public relations

    – Bill Gates

  • Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

    – Richard Branson

  • There is only one thing in the world worse than being talked about, and that is not being talked about.

    – Oscar Wilde

 
 

About HFPR

Established in 2000 by Hilary Florek, HFPR has worked with some of the biggest names in the North East. Providing B2B and B2C communications to a range of sectors over the years has allowed us to build long-lasting working relationships with journalists and key influencers in the region and nationally.

We work with you to develop a strategic communication plan, personally tailored to your company, to reach your goals and get the best results.

 

Services

Public Relations

We are here when you want to protect, enhance or build your brand. We will find the positive messages within your organization and translate them into positive press coverage.

Crisis Management

When in a crisis, you need to know how to respond. We work closely with you to develop a plan and statement should you need it. We can also be the port of contact to take media calls and answer those difficult questions for you.

Events

Are you launching your company, a product, a new menu or want to put on a glittering awards ceremony? And want the press there and talking about it? We can help!

Social Media

No idea the difference between a tweet or a hashtag? We can help. We can provide training and come up with a social media strategy for your brand. Or if you don’t have time to manage your social media accounts, we can do them for you!

Work

Durham School

Durham School

An English independent boarding school for pupils aged between 3 and 18 years.
More Info
Dementia Care

Dementia Care

A leading North East charity providing specialist care, support and advice to people with dementia and their carers.
More Info
NBS

NBS

Leading global provider of technical information, specification and BIM tools to construction industry professionals with a head office in the city centre of Newcastle
More Info
Love Popcorn

Love Popcorn

Gourmet Popcorn established in 2008.
More Info
Fresh Element

Fresh Element

An innovative, young hospitality group catering SIX at BALTIC, BALTIC Kitchen, Garden Kitchen in Eldon Gardens, Newcastle and The Sill café, Northumberland.
More Info
Apartment Group

Apartment Group

A North East premier leisure operator of pubs, bars, clubs, hotels and wedding venues.
More Info
Matfen Hall

Matfen Hall

Winner of Large Hotel of the Year 2015 at the Visit England Awards.
More Info
Cottages In Northumberland

Cottages In Northumberland

A holiday lettings company which manages over 200 properties in and around Northumberland.
More Info
NEHA Awards

NEHA Awards

The North East Hotels Association, known to be the biggest hotels association in England.
More Info
  • EagaTrust400
  • HTANew400
  • GlobalBridge400
  • Gentoo400
  • KathryTrueman400
  • Land Factor400
  • Moody400
  • NewtonHall400
  • Northstar400
  • NSB400
  • TasteNorthEast400
  • TheRoundhouse400
  • TinyLives400
  • UCFF400
  • Vujon400
  • NBS400
  • CommunityFoundation400
  • Davenports400
  • Malmaison400
  • NEHA400

Meet the Team

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Hilary

Director

Hilary Florek is one of the region’s most experienced PR practitioners with over 25 years’ experience working in agencies and as a board level PR Director of a PLC.

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Lauren H

PR Manager

Lauren joined HFPR in 2014 and has extensive experience in consumer PR and media relations. She has built up a wealth of contacts over her 10 years within the media industry. She is responsible for arranging media coverage both nationally and regionally and has extensive experience within marketing and events.

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Lauren O

PR Executive

Lauren is an award winning PR pracitioner with an MA in Public Relations and over 3 years’ experience in PR across a wide range of sectors. Lauren won the prestigious CIPR International’s Douglas Smith Student Award in 2015, and placed runner up in the Best PR Student Blogger competition in 2015 and 2017. She specialises in writing and has excellent networks and contacts across the region