PR, Events & Strategic Communication


PR, Events & Strategic Communication

  • If I was down to my last dollar, I would spend it on public relations

    — Bill Gates

  • Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

    — Richard Branson

  • There is only one thing in the world worse than being talked about, and that is not being talked about.

    — Oscar Wilde

About HFPR

Established in 2000 by Hilary Florek, HFPR has worked with some of the biggest names in the North East. Providing B2B and B2C communications to a range of sectors over the years has allowed us to build long-lasting working relationships with journalists and key influencers in the region and nationally.

We work with you to develop a strategic communication plan, personally tailored to your company, to reach your goals and get the best results.


Public Relations

We are here when you want to protect, enhance or build your brand. We will find the positive messages within your organization and translate them into positive press coverage.

Crisis Management

When in a crisis, you need to know how to respond. We work closely with you to develop a plan and statement should you need it. We can also be the port of contact to take media calls and answer those difficult questions for you.


Are you launching your company, a product, a new menu or want to put on a glittering awards ceremony? And want the press there and talking about it? We can help!

Social Media

No idea the difference between a tweet or a hashtag? We can help. We can provide training and come up with a social media strategy for your brand. Or if you don’t have time to manage your social media accounts, we can do them for you!


  • EagaTrust400
  • HTANew400
  • GlobalBridge400
  • Gentoo400
  • KathryTrueman400
  • Land Factor400
  • Moody400
  • NewtonHall400
  • Northstar400
  • NSB400
  • TasteNorthEast400
  • TheRoundhouse400
  • TinyLives400
  • UCFF400
  • Vujon400
  • NBS400
  • CommunityFoundation400
  • Davenports400
  • Malmaison400
  • NEHA400

Our Clients Have Been Featured By

  • Evening Chronicle
  • Daily Mirror
  • Living North (1)
  • News Post Leader
  • Financial TImes
  • News and Star
  • itv
  • bbc
  • the guardian
  • Berwick Advertiser
  • Country Life
  • Business Leader
  • The Chronicle
  • big hospitality
  • CLH
  • La Di Da
  • Wedding Ideas
  • Cheshire Life
  • Daily Express
  • woman and home
  • cosmopolitan
  • appetite
  • chaat
  • Independent Schools
  • The Northern Echo
  • Hexham Courant
  • Bdaily
  • Insider Media
  • Living North
  • The Journal
  • Newcastle Sparkles
  • Ultimate Wedding
  • Luxe
  • white square
  • Vows and Venues

Meet the Team




Hilary Florek is one of the region’s most experienced PR practitioners with over 25 years’ experience working in agencies and as a board level PR Director of a PLC.

Sam Wonfor

Sam Wonfor

PR Consultant

Sam joined HFPR in March 2018 following a 16-year and award-winning career in regional and national journalism.

She has a wealth of contacts throughout the media – particularly in the arts, entertainment and cultural sectors; knows what makes a good story and – more importantly – knows how to find it.

Sam enjoys working closely with clients to plan and deliver tailored and effective PR and marketing campaigns using the full range of communication tools including traditional and digital media.